Social Marketing is nothing new - its just on the internet now

The concept of Social marketing has been around for quite some time. Radio, TV and Print have all had a "social" component to them. The loose definition of social marketing is to engage your audience in a conversation or activity. Well isn't that just what has been the goal for years? Yes, however the Internet has made that conversation or activity truly a two way and interactive one.

At first Social marketing on the Internet had to do with online chat boards and forums where people would write back and forth to each other and "post" their opinions on a website. However social media really took off once the fast Internet speeds of broadband reached the majority of the America.

These broadband speeds allowed for streaming audio, videos, movies, and TV to be consumed, talked about and shared with the online community. This evolution has made the Internet and social media an intimate part of people's every day lives. Social Media marketing is all about creating ways to be part of your target audiences daily lives, by engaging them on Social Media websites where they "hang out".

Thousands of online communities
Technically you might call any website where two or more people can interact a "social media website". However, we like to be a bit more specific. Twitter, Facebook, Yelp, Google, YouTube, Digg and many more have the lions share of active social communities. But the beautiful thing is that there are thousands of smaller boutique social sites with a passionate and interested audience discussing a topic that could relate to you. If you have a profession, business, hobby or interest chances are there is a social media website you should be connecting with.

Unconnected Conversations
Unfortunately all of these conversations and interactions are occurring on hundreds of seperate websites. This makes it nearly impossible for you to efficiently participate in all the communities that are important to you. Somehow, you need to create a way to connect all these communities so you can speak with them from within one central location.

Branding your business on social websites
Another challenge Social Media presents is that of branding. Social websites allow you to create custom names "usernames" as well as customized profile pages. These usernames are as valuable as domain names and businesses are aggressively competing to own their brand name and identity on social media websites. Establishing and protecting your brand with a customized profile the reflects your businesses style is critical to your long term success.

Streamlining Your Social Marketing Output
Social media represents a huge opportunity for businesses, you can interact with multiple of topic focused websites that connect with tens of thousands of consumers you're targeting on a daily basis. All you need to do is create a way to carve out your brand identity and communicate directly with this target audience in an efficient way. Many companies spend many thousands of dollars creating a social marketing system. However, you will be please to know that eSocialMedia can create your customized social media channel for only a few hundred dollars.

Our Social Media Quick Launch Set-up Service

eSocialMedia will carve out your social brand and connect you to your social community by:

• Registering your profiles on your selected top social websites.
• Customize each of these profiles to represent you or your brand.
• Connect your profiles into a centralized service where you can "listen" to conversations going on in your social communities and react to them by posting responses all from one place.
• Tie your accounts into a social reports so that you can see how well your social marketing is performing.
• In short we build for you a social media channel for you to listen to, engage, promote and report on all of your social media activities.

Take a look at our Social Media Set-up packages and prices here. You can be working the social media channel in a matter of days and for just a few hundred dollars. No monthly fees or other charges. Just a one time set up fee.