Connecting with Your Social Audience in One Centralized Place
Social media is a powerful marketing tool that can no longer be ignored. The situation is similar to the early days of the Internet when you had some companies thinking building a website was not necessary or part of their business model. The difficulty in social media marketing is that you have a massive number of complex interactions going on online that you need to identify, organize and effectively manage. Attempting to do this on your own can take weeks and potentially tens of thousands of dollars in research time and development costs. eSocialMedia has solved this for you. We are able to create your social media dashboard for you, train you on how to use it, and send you on your way for as little as $195. No catches, additional fees or monthly maintenance charges. We create your social marketing system for a flat fee and hand it off to you, period.
eSocialMedia Puts You In Control of Your Social Marketing
Imagine you have a professionally created account on Facebook, Twitter, YouTube, Wordpress and more. Then think of walking into work and loging in to your social media dashboard. You quickly see all the conversations that are taking place about the products and services you are interested in. You easily respond to a few stemming a customer complaint here, squashing a competitors slander there and then coming up with a new promotion for your business based on some feedback you found in a consumer review site. Your responses are swift, targeted and well received. At the end of the day you check out your social reports dashboard and see that you have grown your twitter followers, you have more facebook fans and your positive share of voice has increased with your audience by 6%. You are now managing your social media channel and growing your business.
This is exactly what eSocialMedia can build for you. We put together all the pieces necessary for you to manage your social media marketing efforts. We call it the "Social Media Setup". This is not simply creating profiles on social websites, this is creating a full system for you to manage your social marketing campaigns. Its a fantastic service for executives who wish to protect and promote their name as well as for small to mid sized businesses who want to start with social media but fear the high costs of hiring a high profile agency.
Our social media set-up can be customized to meet the needs of any business. However these are the basic elements of our social media marketing system:
Social Media Website Profile Creation
A profile is simply your user account information that is stored on a social media website. We will identify the best social media websites for you and then create your accounts and profiles. Today a profile username is similar to owning a domain name in the past. It's your brand name displayed to your target social media audience. Establishing your username and accounts today can carve out your brand niche and protect your name in the future.
Social Media Profile Customization
Many social sites allow you to create customized profiles that may include logos, pictures, banners and other styles. Facebook allows company pages, YouTube has custom video channels and twitter allows for themes. Each of these customizations allow you to create a social profile that best reflects your social brand. eSocialMedia will customize your profile where possible to give your brand a polished professional look, consistent with your website, and make you look like the social media guru that you are.
Social Website Profile Consolidation
Once your profiles have been established we have to make managing them efficient, easy and darn, even fun! We do this by consolidating your accounts into a social media dashboard that you login to and interact with all of your social activities in one place. No more multiple logins! The services are free or we can create your dashboard with enterprise class solutions like Radian6.
Listening and Monitoring
Once your profiles are all consolidated we connect them to a listening and monitoring feature. Social monitoring is the keystone to your social media activities. Think of it like this. There are thousands of conversations going on about your brand, service, product or company on numerous websites each and every day. Our listening dashboard takes all of these conversations and puts them into on location in a single view. This way you can quickly see important conversations that you would like to respond to. Another feature of listening is being able to identify and follow key influencers in your social sphere. Grow your followers and segment them into groups for future targeted communications.
Responding and Promoting
If your listening service picks up something of interest, you can quickly react by posting your response. In addition many businesses create an editorial calendar with offers and promotions they wish to run. You simply create your content, schedule them on the day and time you wish them to be sent out and they will be delivered automatically to all of your social audiences. Write it once, schedule and deliver!
Social Marketing Reports
Great so you're listening, responding and promoting, but it all means nothing if you can't determine if it's earning you money. We will tie your social activities into a reporting service (free) that can tell you exactly how your communications are doing. Shares, likes, fans and followers you'll know if you're a hero or a zero and thats important in a very social world. For companies with a larger budget we can connect you with services like Radian6 where you can gain deep insight into the reaction your audience has to your social marketing content and campaigns.
Social Media is not a fad, this is the way the our socieity is living their daily lives. Savvy businesses are conducting customer service, promoting their brand, protecting their identity and making sales in the social channel with great success.
Let eSocialMedia Quick Launch your social media marketing system in just a matter of days. Get right to the good stuff, connecting with your audience and promoting your name, company, product or service. You too can be a social media "guru"!
See our Social Marketing Setup plans and pricing here
Not sure what all this means to you?
Call us now and we'll be glad to give you a complete run down. 1-760-295-4956
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